Our Mission
We help every business owner escape the agency trap while keeping control of their marketing
Our Core Mission
We want to help every business owner break free from expensive agencies and confusing DIY marketing. We're not here to become another middleman, but to put the power directly in your hands—giving you the same AI tools agencies use secretly, while ensuring you get better results at 96% less cost.
What problem are we solving? The $5,000/month agency tax is killing small businesses while DIY marketing is burning them out.
Our Vision
Every business will soon have AI handling their marketing, but the main differentiator is who controls it—you or an agency. We make it dead simple with zero learning curve needed.
The change we want to see: Independent business owners who control their own growth, keep their money in their business, and never have to beg an agency for results again.
Our Values
Excellence
We've tested our system on $50M worth of real campaigns, ensuring you always get proven strategies that actually work—not theories.
Honesty
We tell you exactly what agencies don't want you to know. As the market changes, we change with it, keeping you ahead of the agencies trying to lock you in.
Perseverance
We refuse to accept that small businesses need agencies. There's always a way to democratize marketing—whenever agencies say "it's too complex for you," we prove them wrong.
The Origin Story
Zalo ran an agency for 10 years and saw how they systematically overcharged small businesses. When AI arrived in 2024, he watched agencies plan to hide it and charge even more.
His philosophy is "there's always a way to level the playing field." When agencies say small businesses can't do professional marketing themselves, what they really mean is they don't want to lose their cash cow. He doesn't believe in gatekeeping—any business can master marketing with the right tools.
The First Version
The first version was just the internal AI system agencies were using to automate their work while charging full price. We exposed it, refined it, and made it accessible to everyone.
Why "Black Umbrella"?
Because we're your complete protection from the agency storm—covering everything they'd charge you for. And black, because we're the agency's worst nightmare.
What Makes Us Different
Our Philosophy
We believe business owners should control their own growth, not rent it from agencies. While others build tools that still require "experts," we build AI that makes YOU the expert.
Business owners are innovators, problem-solvers, and dream-builders. They shouldn't waste their money on agency markups or their time on complex marketing tasks. They should focus on their business while AI handles marketing at professional quality.
"Agencies are the middleman, not the necessity. Business owner vision sets the strategy, AI handles the execution, and you keep all the profit."
What We Do Differently
We invested in making complexity disappear so you never feel confused. Behind every simple click in Black Umbrella, 15+ AI agents work together—because we refuse to give you half-baked results that need an agency to "fix."
We've embedded $50M worth of campaign insights into our system. Agencies won't share this because it's their "secret sauce." But that's exactly why we must.
"Business owners and AI should work directly together, not through an expensive middleman. You lead with your business knowledge. AI follows with professional execution."
Our Promise
Our Ideal Customer
Our ideal customer is the business owner who's tired of getting ripped off—who knows there's a better way but hasn't found it yet. They're tired of choosing between expensive agencies and exhausting DIY. They believe in controlling their own destiny, testing what works, and keeping their hard-earned money.
Not a Good Fit?
Those seeking another agency to do everything for them. Business owners who want to stay dependent rather than take control. Anyone looking for magic bullets without being willing to click a few buttons. Black Umbrella is for business owners ready to fire their agency and take charge.
Our Promise
We promise to give you back your money without taking your control. Every feature we build, every update we release, every support interaction we have is guided by this promise: You will get better results than your agency, for 98% less cost, while maintaining complete control.
How We Measure Success
Success isn't just higher ROI or more leads—though our customers achieve both. True success is when a business owner tells us they finally sleep well knowing marketing is handled, when they can invest saved agency fees back into growth, when they never have to chase an agency for updates again.
The Future
In 5 years, Black Umbrella will be how every smart business does marketing. We'll have completely eliminated the need for traditional agencies for small and medium businesses.
Every business owner will start their day checking their Black Umbrella dashboard, not their agency's excuses. We'll be the platform that finally delivered on the promise: professional marketing without the professional markup.
Our Impact Goal
We want to eliminate agency dependency. To make it possible for a solo business owner to achieve what once required a $5,000/month agency. To democratize the tools and techniques that agencies have been gatekeeping for decades.
Company Details
Our Personality
Black Umbrella would be the brilliant creative director who also happens to be a systems genius. Confident but not arrogant. Fast-moving but thoughtful. Always learning, always improving. The person who stays late not because they have to, but because they're excited about what's possible.
Ready to fire your agency and take control?
Join the business owners who refuse to pay agency markups. Experience professional marketing at 96% less cost.
Free forever plan. Pay only for what you use.