How This Lead Generation Agency 3X'd Their Client Base
While Cutting Creative Hours by 80%
Brand Genius achieved a 180% increase in sales conversions and saved $114,766 annually using Black Umbrella's AI-powered creative automation
Client Overview
About Brand Genius
Background
Brand Genius is a performance-driven lead generation agency specializing in home services businesses across the United States. Managing over 30 brands simultaneously, they focus on delivering quality leads at scale while maintaining cost efficiency for their diverse client base.
The Challenge
Drowning in Creative Bottlenecks
Brand Genius faced a critical scaling crisis. With over 20 clients demanding fresh, high-performing creatives, their traditional workflow was breaking down.
Specific Pain Points:
Creative Production Gridlock
Back-and-forth between media buyers, and designers stretched campaign launches to 4-5 hours each
Rapid Creative Fatigue
Local market saturation meant ads burned out faster, requiring constant fresh angles
Resource Drain
4 team members spending 160+ hours monthly on creative workflows
Limited Testing Velocity
Only launching 40-60 campaigns per month despite growing client demands
The Breaking Point
"We started losing money because we couldn't scale fast enough. The time it took for the whole creative process meant we were burning man hours without much to show for it."
The Solution
Why Brand Genius Chose Black Umbrella
When Zalo Kabche, Black Umbrella's founder and a former partner on some of Brand Genius's offers, reached out with a solution built specifically for creative workflows, the timing was perfect.
"There is nothing out there that actually gets meta ad creatives like this system, because it's built by a guy that knows his stuff and has taken into consideration all possible angles to build a great product that actually performs."
Implementation Strategy
Phase 1: Foundation (Day 1)
- • Onboarded 20+ client brands into Brand Hub (5 minutes per brand)
- • Uploaded winning ad templates to the library
- • Connected Meta ad accounts for all clients (one-click integration)
Phase 2: Optimization (Day 2)
- • Discovered the carousel creative workflow
- • Developed custom instructions for maximum variety
- • Trained single team member on the platform
Phase 3: Scale (Day 3+)
- • Automated creative production for all accounts
- • Implemented bulk publishing workflows
- • Reduced team from 4 to 1 for creative operations
The Results
By the Numbers
Campaign Performance
Operational Efficiency
Business Impact
Visual Results
(One of our client's campaigns)
Before Black Umbrella
After Black Umbrella
Using only Black Umbrella Ads
Client Perspective
In Their Own Words
"If you don't start using it right now, someone else will and they will get your clients and your business. Looking at how we used to operate before versus now, it's night and day. We are 10x faster and more efficient, and the playing fields are changing so fast, If you don't catch up with it, they're gonna leave you in the dust."
Unexpected Discoveries
"Some of our best performing ads have come from types of creatives that we never thought would work. That's why we now trust the platform to give us all kinds of creatives and we test them, because we won't know it works until we test, and you might be surprised with the results!"
Start Your Success Story
Transform Your Agency's Creative Operations
Brand Genius went from creative bottlenecks to 3x growth in just 2 months. Whether you're managing multiple clients or scaling a single brand, Black Umbrella can revolutionize your marketing operations.
Ready to 10x your creative output?